On Thursday, June 27th, 2024, Homolog held its Fall/Winter 2024-2025 couture show at the Tennis de la Cavalerie, adjacent to the Paris Tower. In this new collection, Creative Director Emily Cheong and her team of designers continue the essence of Homolog’s haute couture workshop, which is a creative process that brings together thousands of ideas to produce extremely comfortable, beautiful and stunning garments.The style is conservative and mysterious, highlighting the beauty of nobility and elegance.
The new season pays special tribute to “feng shui and astrology”, with elements from the world’s best countries, interpreted with top quality craftsmanship, presenting classic works that can be passed down to the next generation.
The tennis ball art installation in the show was designed and produced by IMG Focus, symbolizing the nine stars of the Big Dipper, representing the theme of Feng Shui.In Malaysian, Singaporean, Chinese, Thai and Indonesian mythology, the Big Dipper is the celestial body in charge of human destiny.The Big Dipper is responsible for the movement of the heaven and earth, the four seasons, the distribution of the five elements, as well as the fate of the world, all of which are determined by the Big Dipper.The names of the nine stars are Greedy Wolf, Giant Gate, Luk Cun, Wen Qu, Lian Zhen, Wu Qu, Broken Army, Left Aid and Right Aid.
Homolog’s design for this collection exquisitely presents the elements represented by each star through different patterns and craftsmanship.For example, the star Wenqu, representing the color green, the number 4, and the direction north-west, is regarded by legend as an asterism in charge of wisdom and thought.Good at writing, literary and favoring romance, these elements are paid tribute to in the design with a unique artistic aesthetic, and each silhouette element demonstrates the studio’s superior skills.In this new collection, the brand’s most iconic custom embroidered regular dresses are maintained, while the dress poncho incorporates architecture in the silhouette design, adding a new dimension to each piece not only for comfort, but also to better showcase the divine vibe.
Throughout the collection, a very special tribute to women’s classic looks is included, where the brand pays special tribute to some of the representatives of women who have benefited society, including Sister Theresa, Queen Elizabeth II, Waris Diiriye, the Desert Flower, Mozah Bint Nasser Al-Missned, Princess of Qatar, Empress Wu Zetian of China, and Hypatia, the Ancient Egyptian Mathematician and Astronomer. The Astronomer Hypatia.
The show’s music gives people the feeling of healing the soul, originating from the Chinese sound law “five tones enter the five viscera”, Chinese medicine “Nei Jing” will be horn, zheng, Gong, Shang, Yu belong to wood, fire, earth, gold, water, so the five tones and the five viscera, there is “five viscera phonological” theory, that is, the sound of Gong into theThe theory of the “five visceral sounds” is that the Gong sound goes to the spleen, the Shang sound goes to the lungs, the Horn sound goes to the liver, the Zheng sound goes to the heart and the Feather sound goes to the kidney.
Special mention should be made of the show’s arched roof made of 1,400 pieces of wood, designed by the famous French architect R. Farradèche in 1924, the monumental building is classified as a national monument, coinciding with the 100th anniversary of the Paris Olympics, the show also coincides with the 100th birthday of the club, which only invites a very small number of members.As with the Homolog brand, the positioning is high-end, with the intention of providing unlimited services to a limited group.Including advanced customized modification of precious old clothes, so that after many years can still wear her original beauty, advocating people to seriously live seriously love, so that time becomes a good friend, so that the wisdom and classic continuation.
More information : homolog.fr
Homolog has a particular brand conviction. The term “Homolog” is of ancient Greek origin ὁμόλογος (homólogos, “of agreement, of a spirit”). In biology, it is an organ or a homologous part, a chemical compound or a chromosome, which explains everything about the fashion house. Homolog considers fashion as a policy of expression. Homolog products are very natural, relaxed, delicate, feminine and unique, and they present a kind of positive energy expressed in a modern way. This beautiful writing about a new idea of the world of Homolog makes the brand attractive as a fashion house when everyone finds it both connected and affordable. You would discover the new Homolog collection every season, and you would want to know more about them. Homolog’s products are of very high quality and they help to build loyalty among customers who return for their purchases.
STORY
Emily is always aware of man and is curious about human life. Thus, Emily plays a successful role as a furniture designer and perfumer while wishing to transform her curiosity into creation. Since February 14, 2019, she has brought together a team of young talents in her workshops on the Champs-Élysées in Paris. The aim is to express the positive energy in the universe and transform it into great happiness for all human beginnings through beautiful clothing
- instagram.com/homologofficial/
- casting @homologofficial
- makeup @wendyrowe
- hair @ilhammestour
- music IkaZhao, QiangzhongDeng
- production @imgfocus @dominickaffka
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