We are pleased to present to you the new DIOR boutique in Geneva! The facade is a work of art, with an elegant and modern signature.

RACHEL JOULIA-HELOU, EDITOR IN CHIEF AMILCAR MAGAZINE GROUP.

Celebrating the unwavering affinities that unite Dior with Switzerland and the world of art, the Maison is pleased to announce the inauguration of a unique boutique in Geneva, in the heart of Rue du Rhône – the epicenter of fashion and luxury.

Specially designed by Christian de Portzamparc – the first French architect to receive the prestigious Pritzker Prize – the incredible facade features graceful, slender curves, echoing those of the Seoul flagship .

Like an ode to excellent know-how, six captivating petals reminiscent of the fabrics of Monsieur Dior’s couture creations intertwine and rise towards the sky. Between these sails, the glass walls let the sun’s rays penetrate in captivating plays of light and shadow; a poetic dialogue between the interior and the exterior.

At night, the lighting appears as if filtered – between these elegant resin shells – and transforms the building into a majestic urban lantern…

DIOR Geneva

• Dior Boutique:  Rue Du Rhône 70 1204 Geneva 
• Telephone: +41223106255
• More information on the  dior.com website

DIOR :

Discover the entire Christian Dior universe, Fashion, Perfumes and Accessories for Men and Women. More information:  dior.com

Photo credits : Courtesy of Maison DIOR – © DIOR.

AMILCAR MAGAZINE  GROUP

Selection by:  Rachel Joulia-Helou, editor-in-chief of AMILCAR MAGAZINE GROUP.

AMILCAR MAGAZINE to discover on Linktr.ee :  https://linktr.ee/amilcarmagazine

Publishers:

• Rachel Joulia-Helou, editor-in-chief of AMILCAR MAGAZINE GROUP.
• Alexandre Joulia, photographer and deputy editor of AMILCAR MAGAZINE GROUP.

More information about AMILCAR USA – AMILCAR CANADA – AMILCAR UK MAGAZINE:

• Rachel Joulia-Helou: Editor-in-chief of GROUPE MAGAZINE AMILCAR.
• Contacts:     rachel@amilcarmagazine.com – alexandre@amilcarmagazine.com
• usa@amilcarmagazine.com – uk@amilcarmagazine.com
• Alena Odegova: Ambassador & Public Relations Manager AMILCAR CANADA MAGAZINE
• Contact us:     canada@amilcarmagazine.com     –     alena.odegova@amilcarmagazine.com
• Official photographer Marushka Mikulas:     https://www.instagram.com/marushka.me/

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Discover our brands in the windows of the Club Amilcar on     B Signature Group    :

• Hotel Bel Ami 5 stars –       5 star hotel     :      7 Rue Saint-Benoît, 75006 Paris –     https://www.hotelbelami-paris.com/fr/
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