LVMH and Accor join forces to take Orient Express to new horizons

Accor and LVMH have entered into a strategic partnership to accelerate the development of Orient Express, a legendary house associated with the most exclusive travel experiences for over a century.

Since the inaugural journey of its train in 1883, Orient Express has enhanced the discovery of the world for customers looking for a unique and refined adventure. A symbol of elegance and daring, Orient Express embodies an art of living cultivating the extraordinary and the dream.

Following its acquisition by Accor in 2022, Orient Express is developing new emblematic projects of trains, hotels and sailboats whose level of requirements will demonstrate its exceptional positioning within the world of travel. The rebirth of a historic train and the launching of the first Orient Express sailboat in 2026 will be the next steps in this new momentum. Alongside these launches, Orient Express will open its first hotels in Rome and Venice while continuing the selective development of its destinations around the world.

Under the terms of the agreements signed today, LVMH is joining forces with Accor through a strategic investment in the Orient Express brand, the company operating the future hotels and trains as well as in the entity that owns the two sailboats. The first sailboat is currently under construction at Chantiers de l’Atlantique and the two groups will continue the search for a third partner for this new activity.

By associating itself with the revival of this emblematic brand, LVMH brings its unique know-how in high-quality products and services illustrated in particular, in the world of travel, by the Venice Simplon-Orient-Express train and the five other trains also operated by Belmond throughout the world. These extraordinary experiences reflect the operational expertise and creativity of LVMH Hospitality Excellence in this area.

Within its Luxury and Lifestyle division, Accor brings together the main collection of luxury houses with a century-old heritage in the field of hospitality and haute cuisine. The remarkable heritage and history of several of them, such as Raffles, Fairmont or Potel & Chabot, make it possible to reinvent the experience of a clientele in search of excellence and singularity. This ambition is at the heart of the project for Orient Express.

Bernard Arnault, Chairman and CEO of the LVMH Group, said: “ Orient Express has embodied adventure and elegance since its origins. His name is now part of our cultural heritage and remains a source of inspiration for the greatest artists. Orient Express symbolizes the art of living of the time and the audacity that animate each of our Houses. We are very pleased to partner with Accor to accelerate the revival of this travel icon. Each of our groups will bring the best of their know-how to bring Orient Express to the pinnacle of the art of hosting. »

Sébastien Bazin, Chairman and CEO of the Accor Group, declared: “ Since its creation 140 years ago, Orient Express has been a legend, drawing on its roots and its dreamlike universe to always look to the future. With it, Accor is reinventing the art of travel, discovery and great epics. Today, with LVMH, Orient Express is opening a new chapter in this formidable adventure with the ambition to explore new horizons and embody the audacity and creative passion that drives us. We are very pleased that LVMH can bring its exceptional know-how to continue to push the boundaries of this legendary House and bring its incarnation to life in an even more unique way .”

ABOUT ACCOR

Accor is a global leader in hospitality offering experiences in more than 110 countries with more than 5,600 hotels, 10,000 restaurants & bars, wellness and teleworking spaces. The Group deploys one of the most diversified ecosystems in the sector, thanks to more than 45 hotel brands ranging from luxury to economy, including lifestyle with Ennismore. Accor is committed to taking concrete action in matters of ethics and professional integrity, responsible tourism, sustainable development, solidarity commitment, and diversity & inclusion. Founded in 1967, Accor SA, whose head office is located in France, is a company listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC market in the United States (code: ACCYY). For more information, visit group.accor.com or follow us on X , Facebook , LinkedIn, Instagram and TikTok . 

ABOUT LVMH

THE LVMH GROUP: www.lvmh.fr/

LVMH Moët Hennessy Louis Vuitton is present in Wines & Spirits through the Maisons Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, Ruinart, Mercier, Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval Blanc, Colgin Cellars , Hennessy, Glenmorangie, Ardbeg, Belvedere, Woodinville, Volcán de Mi Tierra, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Newton, Bodega Numanthia, Ao Yun, Château d’Esclans, Château Galoupet, Joseph Phelps and Château Minutiae. The Fashion and Leather Goods sector includes the brands Louis Vuitton, Christian Dior, Celine, Loewe, Kenzo, Givenchy, Fendi, Emilio Pucci, Marc Jacobs, Berluti, Loro Piana, RIMOWA, Patou, Barton Perreira and Vuarnet. LVMH is present in the Perfumes and Cosmetics sector with the brands Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums, Parfums Loewe, Benefit Cosmetics, Make Up For Ever, Acqua di Parma, Fresh, Fenty Beauty by Rihanna, Maison Francis Kurkdjian and Officine Universelle Buly. The Watches & Jewelry business group is made up of the Bulgari, TAG Heuer, Tiffany & Co., Chaumet, Zenith, Fred and Hublot brands. LVMH is also active in selective distribution as well as other activities through DFS, Sephora, Le Bon Marché, La Samaritaine, Groupe Les Echos, Cova, Le Jardin d’Acclimatation, Royal Van Lent, Belmond and Cheval Blanc hotels .

Selection: Rachel Joulia-Helou, editor-in-chief AMILCAR MAGAZINE GROUP & THE RIGHT NUMBER MAGAZINE.

AMILCAR MAGAZINE GROUP

AMILCAR MAGAZINE GROUP ON LINKTRE.EE – 25 MAGAZINES

AMILCAR USA MAGAZINE – AMILCAR CANADA MAGAZINE – AMILCAR UK MAGAZINE – AMILCAR ITALIA MAGAZINE – AMILCAR LATINO MAGAZINE – AMILCAR SWITZERLAND MAGAZINE – AMILCAR CORSICA MAGAZINE – AMILCAR FRENCH RIVIERA MAGAZINE – 25 magazines: DISCOVER HERE

Publishers:

Rachel Joulia-Helou, editor-in-chief of AMILCAR MAGAZINE GROUP.
Alexandre Joulia, photographer and deputy editor of AMILCAR MAGAZINE GROUP.

More information about AMILCAR USA MAGAZINE – AMILCAR CANADA MAGAZINE – AMILCAR UK MAGAZINE – AMILCAR ITALIA MAGAZINE – AMILCAR LATINO MAGAZINE – AMILCAR SWITZERLAND MAGAZINE:

Rachel Joulia-Helou: Editor-in-chief of GROUPE MAGAZINE AMILCAR.
Alexandre Joulia, photographer and deputy editor of AMILCAR MAGAZINE GROUP.
rachel@amilcarmagazine.com – alexandre@amilcarmagazine.com
usa@amilcarmagazine.com – uk@amilcarmagazine.com
canada@amilcarmagazine.com – contact@amilcarmagazine.com

AMILCAR MAGAZINE GROUP:

AMILCAR MAGAZINE & THE RIGHT MAGAZINE ISSUE:

CLUB AMILCAR GROUP:

Discover our brands in the windows of the Club Amilcar on B Signature Group :

Hotel Bel Ami – 5 star hotel : 7, Rue Saint-Benoît, 75006 Paris – https://www.hotelbelami-paris.com/fr/
Hotel Montalembert – 5 star hotel : 3, rue Montalembert 75007 Paris – https://www.hotelmontalembert-paris.com/

Discover our members in the windows of the Melià Paris Opéra hotel: Hôtel Paris Opéra Affiliated by Melia : Address in Paris: 3 Bd Montmartre, 75002 Paris – click here