Jaeger-LeCoultre reveals its new boutique at ICONSIAM

This strategic move reinforces the Maison’s position in Asia. Overlooking the Chao Phraya River, ICONSIAM offers an exceptional environment, blending culture, craftsmanship, and world-class retail – an ideal setting to discover the world of Jaeger-LeCoultre. The Jaeger-LeCoultre boutique will be open to the public from June 2026. This new boutique is located on M Floor, Unit no. M15/2, ICONSIAM Bangkok, Charoennakorn Road, Klong Ton Sai Subdistrict, Klongsan District, and welcomes visitors daily from 10:30 AM to 7:00 PM.
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MAURON MUSY Partners with FundTime LLC for Strategic Investment and Exclusive U.S. Distribution

Swiss independent watchmaker MAURON MUSY is proud to announce a strategic partnership with FundTime LLC. The U.S.‑based investment firm has taken an equity position in MAURON MUSY and will serve as the exclusive distributor for the American market.
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G-SHOCK Unveils New G-STEEL “Modern Industrial” Series Featuring Precision-Crafted Metal Design

Casio America, Inc. is proud to announce the launch of the G-STEEL Modern Industrial Series, a new metal-clad collection that embodies the philosophy of “less, but better” through refined engineering and a uniquely textured bezel design.
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William Wood Watches unveils the Vintage Triumph: a golden tribute to the heritage of firefighters at the Windup watch fair in New York

Limited edition chronograph watch inspired by vintage style, in gold. Made from a 100-year-old British firefighter’s helmet cast in brass.
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Schaefer & Companions creation is a human story – Boris Némitz – The master of time

Boris Némitz – Transforming metal into living landscapes…
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THE BUGATTI TOURBILLON AND BUGATTI TOURBILLON BAGUETTE BY JACOB & CO.

The Bugatti Tourbillon hyper sports car and the watch of the same name both reflect the same concept. Aesthetically, mechanically and functionally, they share a common DNA, driven by the spirit of innovation that drives Bugatti and Jacob & Co. in their respective fields of excellence.
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Colman Domingo visits OMEGA’s Swiss headquarters

Academy Award-nominated actor, playwright, and director Colman Domingo visited OMEGA’s headquarters in Biel, Switzerland, where he learned about the brand’s renowned watchmaking workshops and museum.
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FOSSIL AND 2025-2026 GLOBAL BRAND AMBASSADOR NICK JONAS RELEASE EXCLUSIVE “MACHINE LUXE” CAPSULE

The Nick Jonas x FOSSIL Collection will be available at FOSSIL.com, all FOSSIL stores beginning August 20, 2025, and premium global retailers beginning September 2025.
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