Beats and Kim Kardashian announce a new collaboration with three new colorways for the iconic Beats Studio Pro.
This special edition is available starting today on Apple and Amazon websites.
Beats today announced a second collaboration with celebrity Kim Kardashian for Beats Studio Pro, the brand’s iconic on-ear headphones. The all-new “Beats x Kim” is available today online at Apple.com/beatsxkim and Amazon.com/beatsxkim and in select Apple Stores.
“Beats x Kim” represents the visual expression of creativity and identity in the service of premium sound. The new partnership reimagines Beats’ flagship product in three neutral colors inspired by Kim Kardashian’s signature palette: Moon (light), Dune (medium) and Earth (deep). These rich hues, combined with the sleek design of the Studio Pro, deliver a listening experience that combines high quality and style.
The first partnership between the businesswoman and Beats dates back to 2022 with a special edition of the Beats Fit Pro. The latter, now sold out on Apple.com, has become the brand’s best-selling collaboration.
“I’m so excited to bring these three stylish, in-demand colors to Beats’ most iconic and advanced headphone lineup ,” said Kim Kardashian. “Beats Studio has always been synonymous with fashion, so I can’t wait to see how people make them their own.”
To accompany the launch, Kim Kardashian and TV host Jimmy Fallon teamed up for an official campaign. It included a humorous contest to determine who would win the next Beats collaboration. The winner will be announced this Thursday during Kim Kardashian’s appearance on “The Tonight Show Starring Jimmy Fallon.”
Campaign produced by the creative agency Mirimar.
Beats Studio Pro delivers next-level audio quality, Active Noise Cancellation and Transparency modes, personalized spatial audio with dynamic head tracking, UltraPlush leather cushions, up to 40 hours of battery life, lossless audio over USB-C, and improved call performance. It’s also compatible with Android phones by downloading the dedicated Beats app.
Availability
“Beats x Kim” is available for purchase online at Apple.com/beatsxkim in the US, Canada, Mexico, UK, France, Germany, Japan, China, South Korea, Hong Kong and Thailand for $349.99 (USD) as of Thursday, August 15. It is available on Amazon in the US, Canada, Mexico and Japan via Amazon.com/beatsxkim .
The collaboration will be available in limited quantities at select Apple Stores and exclusive authorized resellers. In France, it will be available for purchase at the Champs-Élysées store in Paris.
More information:
- www.beatsbydre.com/fr
- beatsbydre.com/en/headphones/studio-pro-wireless/MW663/studiopro-kkmoon
- #BeatsStudioPro #KimKardashian #JimmyFallon
About Beats :
Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. With its line of premium headphones, earphones and speakers, Beats has introduced a whole new generation to the possibilities of premium audio entertainment. The brand’s continued success has brought the energy, emotion and excitement of playing in the recording studio to music lovers around the world. Beats was acquired by Apple Inc. in July 2014. Website: www.beatsbydre.com/uk
#BeatsStudioPro #KimKardashian #JimmyFallon
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