Presentation during the Cannes Film Festival 2024
Glittering previews, stars on the red carpet and a unique vehicle that is unlike anything else: that’s what the Cannes Film Festival is all about, which hosted the world premiere of the BMW XM Mystique Allure yesterday.
Based on the extravagant BMW XM, this unique creation, inspired by British supermodel Naomi Campbell, has been designed with exclusive materials from the world of haute couture and features a unique soundtrack designed in collaboration with the composer of Hans Zimmer film music.
- BMW is the official automotive partner of the famous film festival for the third year in a row
- An exclusive high-end shuttle service is set up for stars and VIPs
When high performance meets haute couture
The BMW XM Mystique Allure is the latest product resulting from the collaboration between BMW and Naomi Campbell. The partnership took its first steps last year with the “Dare to be You” launch campaign for the BMW XM, which highlights the confidence to be yourself and follow your own path.
The BMW XM Mystique Allure and Naomi Campbell : a remarkable entry into Cannes.
The 77th Cannes Film Festival was the ideal setting for the world premiere of the BMW XM Mystique Allure. Against the stunning backdrop of the French resort, Naomi Campbell presented the unique creation she inspired to an audience of hand-picked guests, before driving down the red carpet outside the Palais des Festivals and Congresses. “Witnessing BMW’s vision for the BMW XM Mystique Allure has been truly incredible,” says Naomi. “I feel very honored to have been the inspiration for their first ever haute couture show car, which is a unique masterpiece in every way. »
This is the third consecutive year that BMW has become the official automotive partner of the Cannes Film Festival. Organizers and guests will have a fleet of high-end electrified vehicles at their disposal. The exclusive fleet of shuttles which will transport stars and VIPs on the roads around the Palais des Festivals et des Congrès will also be available to the festival organizers and some of its official partners. It includes more than 200 vehicles, including the fully electric BMW i7, BMW iX and BMW i5, as well as the BMW XM with a plug-in hybrid drive system.
First BMW designed with high fashion materials.
The BMW XM Mystique Allure is the first vehicle in the brand’s history to be designed with materials from the haute couture industry. This unusual collaboration presents the BMW XM in a new light: expressive, avant-garde, elegant and luxurious at the same time.
Inspired by Naomi’s favorite color, the vehicle’s exterior features a deeply saturated ultramarine hue, accented by a matte and gloss finish. A contemporary translation of high-fashion materials sourced from luxury textile manufacturers, the design seamlessly blends indoors and outdoors, with rich velvet and shimmering metallic Frozen sequins, in hues from intense purple to deep ultramarine.
The iridescent surfaces were created through precise handwork and a keen eye for detail. They are inspired by the eye-catching geometric shapes of the BMW XM and bring a particular visual richness to the car’s extroverted aesthetic.
The design of the BMW XM Mystique Allure is where high performance and high fashion meet, and paints a unique image of progressive luxury that continues inside. All surfaces inside the car, including the M Lounge in the rear, are covered in purple velor.
BMW IconicSounds Electric : an emotional soundscape resulting from the collaboration with Hans Zimmer.
The bold appearance of the BMW XM Mystique Allure is complemented by an acoustic character of its own. Its heart is a tailor-made adaptation of the BMW IconicSounds Electric system developed as part of the collaboration between BMW Group Sound Design and film music composer Hans Zimmer.
The soundscape created for the car provides a highly emotional driving experience and combines wonderfully with the magnetic visual allure of the BMW XM.
The BMW XM: the most powerful production model from BMW M GmbH.
The BMW XM is the first model since the legendary BMW M1 to be designed exclusively by BMW M GmbH. It combines dynamism, innovative luxury and extravagant design with muscular proportions and powerful contours. The split optics, the Iconic Glow contour lighting of the BMW radiator grille, the accent strips along the sides of the car, the light alloy wheels up to 23 inches and the vertically stacked tailpipes and hexagonal shapes integrated into the rear apron give the XM’s exterior an inimitable visual presence.
The M HYBRID powertrain of the BMW of 197 hp (145 kW)). It is supported by a new high-revving V8 engine, featuring cutting-edge M TwinPower Turbo technology. The 4.4-liter engine features a transverse exhaust manifold and an optimized oil separation device.
The eight-cylinder engine is assisted in its task by an electric motor integrated into the eight-speed M transmission. The engine’s propulsive power is immediately available during starts and responds without hesitation to each press of the accelerator. The M HYBRID propulsion system produces a maximum overall torque of 800 Nm (motor up to 650 Nm combined with an electric motor developing up to 280 Nm).
Photos: Getty Images for BMW
More information: www.bmwgroup.com
- Unique creation based on the BMW XM as part of BMW’s exclusive collaboration with British supermodel Naomi Campbell
- When high performance meets haute couture
- Presentation during the Cannes Film Festival
- BMW is the official automotive partner of the famous film festival for the third year in a row
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More information: www.bmwgroup.com
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