Shooting Time – Aquazzura shoots its Spring/Summer 2026 campaign at The Red Sea

The first international campaign shot at The Red Sea, this project is a celebration of joy, the comforting warmth of the sun, and the exuberance of color—a spirit shared by Aquazzura and The Red Sea.
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Towards a democratization of art: the market in full mutation.

This contrast illustrates a major shift: growth is now concentrated in the most accessible segments.
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