Rita Ora embodies the Pepe Jeans brand

4 min read

LONDON AFTER HOURS | Release your inner London After Hours this party season with one-of-a-kind denim pieces.

AMILCAR MAGAZINE presents “LONDON AFTER HOURS” with Rita Ora, multi-talented and internationally renowned singer-songwriter and actress. Inspired by the vibrant energy that fills the streets of London after dark, ‘LONDON AFTER HOURS’ captures the essence of the city’s nightlife.

https://www.youtube.com/watch?v=k-zRZh3zVFE

Set in London’s exclusive members’ club, ‘Upstairs at Langan’s’ the campaign radiates sophistication while showcasing key pieces from Pepe Jeans’ AW23 holiday edition.

From an all-over sequin shirt to a breathtaking little black dress, to a shimmering crop top paired with satin palazzo pants, Rita Ora embodies the spirit of London nightlife, beautifully captured by the famous fashion photographer, Dan Jackson. The denim pieces in the capsule also got a sparkling treatment, with a very original sequinned denim jacket and tapered jeans adorned with rhinestones along the leg.

British Vogue fashion director and style inspiration Julia Sarr-Jarmois brings her unrivaled expertise to the campaign, leveraging her impeccable styling skills.

As for the visionary duo, Lee Swillingham and Stuart Spalding of Suburbia, famous for their work at The Face, Pop magazine, Love Magazine and British Vogue, they are providing creative direction for the campaign. The campaign video is set to Rita Ora’s song “Don’t Think Twice,” from her recent album “You & I.”

The Pepe Jeans AW23 Holiday Edit campaign was pre-launched on October 24 on zalando.com, before launching on October 27. As we eagerly await the launch of this campaign, Pepe Jeans London will distribute images and videos of the campaign through various channels. Stay tuned for exciting updates and dive into the world of Pepe Jeans through our official platforms, selected media and key partners.

More information : https://www.pepejeans.com/fr_fr/

Fashion trends for women, men and children. Discover the Pepe Jeans London collection in jeans, dresses, bags, sneakers and shoes !

• Instagram:    /pepejeans  

• Facebook:    /pepejeans  

• Twitter:    /pepejeans  

• Youtube:  @PepeJeans

Photo credits: © Rita Ora x Pepe Jeans London

  • Credits Ambassador Rita Ora: @ritaora
  • Photographer and director: @studio_jackson
  • Stylist: @sarrjamois
  • Hair: @shonju
  • Makeup: @mariebruce
  • Creative direction: @suburbia_agency

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  • Rachel Joulia-Helou, Editor-in-Chief AMILCAR MAGAZINE GROUP.
  • Alexandre Joulia, photographer and deputy editor-in-chief AMILCAR MAGAZINE GROUP.

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