AMILCAR FRENCH RIVIERA: LANVIN opens a new boutique in Cannes

LANVIN opens a new boutique in Cannes, celebrating its historic relationship with the French Riviera.

Nestled along the emblematic Boulevard de la Croisette, the Lanvin boutique in Cannes joins that of Monaco, thus establishing the presence of the oldest French fashion house on the Côte d’Azur.

Capturing the scenic splendor and artistic heritage of Europe’s cinematic capital, Cannes exudes unparalleled elegance. The iconic promenade of La Croisette offers a picturesque glimpse of the Mediterranean way of life that deeply inspired Jeanne Lanvin in the 1920s.

The store, which will initially be ephemeral, is inspired by the emblematic architecture of the Normandy liner. It refers to the haute couture presentation organized on board in 1935 by Jeanne Lanvin to celebrate the first transatlantic voyage.

“ We are delighted to announce the opening of a second boutique on the French Riviera, to allow our customers to live the Lanvin experience in the heart of this idyllic French destination. Jeanne Lanvin understood the unique appeal of Cannes as early as the 1920s when she first opened a boutique on La Croisette. A century later, we are following in his footsteps, returning to Cannes with the ambition for Lanvin to be the ultimate reference for French chic and elegance ” – Siddhartha Shukla, Deputy Managing Director of Lanvin.

Evoking the splendor of the ship’s Grand Salon, the central area of the boutique echoes the luxury shopping spaces on board and the circular windows evoke sea voyages.

A capsule of evening dresses and tuxedos specially dedicated to the Cannes Film Festival and Cannes Lions , a collection of limited edition accessories designed from recycled fabrics as well as postcards illustrated with sketches will be presented exclusively in this new boutique. by Jeanne Lanvin . At the end of the summer season, a permanent boutique reflecting Lanvin’s new global architectural concept will open its doors in early 2025.

Lanvin and the Riviera

Jeanne Lanvin’s relationship with the French Riviera began with the acquisition of Villa Mauresque and Villa Sphinx in Beaulieu-sur-Mer.

Cannes, with its unique glamour, becomes a reference in the history of Lanvin on the Côte d’Azur. At the beginning of the 1920s, she announced her arrival on the Boulevard de la Croisette by opening a boutique within the Royal Hôtel .

Under the palm tree-lined promenade, Jeanne Lanvin ‘s vision is adorned with a mixture of sophistication and joie de vivre that will become synonymous with the House’s creations.

The historical link between Jeanne Lanvin and the French Riviera is also found in the relationships that the founder has always cultivated with the world of cinema and the performing arts .

By dressing iconic actresses like Arletty and Yvonne Printemps for their films and in their daily lives, Lanvin ‘s influence on the cinematographic universe was powerful. His creations have lit up the big screen with an exceptional elegance that continues to inspire generations of artists. At the heart of these collaborations was a mutual appreciation for the transformative power of fashion and performance, an ethos that the house promotes today in its approach to the entertainment industry.

65 BOULEVARD DE LA CROISETTE – CANNES

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Photo & video credits: © JEANNE LANVIN SA – 2024

Selection: Alexandre Joulia-Helou, deputy editor-in-chief AMILCAR MAGAZINE GROUP & AMILCAR FRENCH RIVIERA MAGAZINE.

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