Hard Rock International and Shakira announce a year-long initiative to promote women’s empowerment on International Women’s Day.

Hard Rock International and Shakira announce a year-long partnership that aims to empower women around the world to tell their stories, be their authentic selves and unite through the power of music

HOLLYWOOD, Fla., Feb. 28, 2025 – In celebration of Hard Rock International’s annual “International Women’s Month” and International Women’s Day on Saturday, March 8, Hard Rock and global superstar and humanitarian Shakira announce a year-long partnership focused on empowering women around the world to tell their stories, be their authentic selves and unite through the power of music. The company is hosting 1,000 female-led shows and raising funds through the Hard Rock Heals Foundation® throughout International Women’s Month. A portion of the proceeds will benefit the Pies Descalzos Foundation – Shakira’s nonprofit organization that promotes the education and social development of young girls in vulnerable communities in Colombia – and local women’s organizations. The Hard Rock Heals Foundation is proud to donate $250,000 to the Pies Descalzos Foundation.

“I am thrilled to partner with Hard Rock, an organization with an incredible history of elevating women through the power of music, to empower my sisters on International Women’s Day and beyond,” said Shakira. “Together, we can use our voices to break down barriers and make the world a more inclusive space where every woman feels confident.”

Shakira has partnered with Hard Rock Cafes to serve her favorite dishes on menus around the world for a limited time, including a delicious “Hips Don’t Lie” cocktail made with tequila, elderflower liqueur, candied strawberries and cucumbers, a Fattoush Chicken Salad in homage to Shakira’s Lebanese heritage, a Hamburguesa Colombiana and a Dulce De Leche Hot Fudge Brownie. She is also the model for Hard Rock’s official International Women’s Month T-shirt, hoodie and pin, available at Rock Shops and shop.hardrock.com .

“From concerts to her album release party for Las Mujeres Ya No Lloran to being featured in advertising for the Unity™ by Hard Rock loyalty program, Hard Rock and Shakira’s shared values of honoring women through music have connected us throughout her groundbreaking career,” said Elena Alvarez, senior vice president of marketing and brand partnerships for Seminole Gaming and Hard Rock International. “This year, we’re encouraging women to raise their voices, share their stories and support one another.”

Through Hard Rock Hotels’ exclusive Sound of Your Stay® program , guests can listen to female-only Spotify playlists to set the stage for their exploration or relaxation, and purchase vinyl records from 10 iconic female artists to listen to in their rooms.

Hard Rock International

For all of Hard Rock’s activities for International Women’s Month, visit www.hardrock.com/women .

Photo: © Hard Rock International and Shakira
Information: PRNewswire

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