Neiman Marcus Dazzles with Second Annual Bejeweled Ball

  • 21 October 2024
  • 7 minute read
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Last week, Neiman Marcus hosted its second annual Bejeweled Ball at Chateau de Laurel in Beverly Hills.

The event brought to life the integrated luxury retailer’s renowned Bejeweled Book and created the magic for its discerning customers. Long recognized as the ultimate destination in luxury, Neiman Marcus spotlighted a curated assortment of exceptional creations from five of the world’s most prestigious brands alongside a special selection of vintage timepieces.

The Bejeweled Book cover features Henry Dunay’s “The Lachrymosa” mask. (PRNewsfoto/Neiman Marcus)
Over $100M in high jewelry and rare timepieces were on display at the second annual Bejeweled Ball.

The jewelry on display was curated to reflect each maison’s signature style through varied products, with some of the pieces being viewed in the U.S. for the first time. Buccellati had intricate, lace-like gold pieces woven with diamonds. David Webb‘s daringly modern motifs featured enamel with emeralds, diamonds and peridot. Rahaminov Diamonds captivated attendees with a range of flawless diamonds. Piaget‘s decorative heritage was showcased in masterful high jewelry, displayed alongside an exquisite selection of timepieces. Modernity seamlessly intertwined with timeless elegance in Messika‘s distinctive creations. While the discerning watch aficionado had an array of vintage treasures, including rare editions from Patek Philippe, Rolex, and Cartier.

“The Bejeweled Ball is an extraordinary experience we created to showcase the magic of ‘Retail-tainment’ and strengthen the cherished relationships we have with our loyal clientele while captivating new audiences,” said Lana Todorovich, Chief Merchandising Officer, Neiman Marcus. “This event is a unique intersection of our unparalleled curation, made possible through our enduring partnerships with the world’s most iconic brands. We are especially thrilled to expand this year’s assortment to include both men’s and vintage timepieces, further enhancing the exclusivity of the assortment.”

Neiman Marcus united top maisons and discerning customers in LA at the Bejeweled Ball.

For over a decade, the Neiman Marcus Bejeweled Book has served as the ultimate showcase for unparalleled pieces from the world’s most esteemed jewelry maisons, cementing its position as one of the most powerful print vehicles in the luxury industry. This year’s edition features 143 extraordinary pieces of jewelry and timepieces, totaling more than 1,100 carats of diamonds in exquisite settings. Nearly half of the selection is exclusive to Neiman Marcus or one-of-a-kind, further elevating its status among discerning collectors. The Bejeweled Book cover itself is a masterpiece, featuring the Henry Dunay “The Lachrymosa” mask, famously worn by a legendary movie star, with approximately 36.25 carats of diamonds, epitomizing the essence of timeless glamour. In support of Neiman Marcus’ 360-degree integrated marketing strategy, the Bejeweled Book comes to life online, in-stores, and through remote selling.

“We are dedicated to the Pursuit of the Extraordinary, continuously envisioning innovative ways to deliver immersive experiences that not only meet but exceed our customers’ expectations,” said Nabil Aliffi, Chief Brand Officer of Neiman Marcus. “Our commitment to brand expression is paramount as we’ve meticulously curated the Bejeweled program to embody the elegance and sophistication synonymous with Neiman Marcus.”

As part of the retailer’s InCircle loyalty program, esteemed members enjoyed an unforgettable multi-day experience, culminating in the opulent Bejeweled Ball at a glamorous Beverly Hills mansion. Products were displayed among towering willow trees and greenery, inviting guests to explore room takeovers by the jewelry houses. The dining space featured Buccellati tablescapes and Lalique glassware, while Wolf safes in the lounge added an extra touch of luxury. Event production by Figue+Co ensured a seamless experience, while L’Objet amenities from its newly released home fragrance collection elevated the ambiance.

Special guests included executives from participating brand partners such as Luca Buccellati, Special Sales/VIP Director; Mark Emanuel, Co-Owner of David Webb; Valérie Messika, founder and Artistic Director; Greg Weeter, Brand President of Piaget of the Americas; Amir Goldfiner, President, and Tamara Goldfiner, Designer of Rahaminov Diamonds.

Neiman Marcus continues to invest in services and activations to strengthen the relationships it has with its most engaged customers in support of its growth strategy, Revolutionizing Luxury Experiences. As the holiday season approaches, the retailer will continue to delight customers beyond expectation as the ultimate gift giving destination. Through its integrated retail model, Neiman Marcus offers a seamless shopping experience that leverages cross-channel convenience to make every interaction memorable and strengthen customer relationships while driving long-term value.

ABOUT NEIMAN MARCUS :

Neiman Marcus is a Dallas-based retailer that provides a curated product assortment, luxury services, and exclusive activations for customers in Pursuit of the Extraordinary. We are known for creating the Neiman Marcus magic through exceptional customer experiences including the Neiman Marcus Awards, Fantasy Gifts, seasonal campaigns, and “Retail-tainment” initiatives. Neiman Marcus has a rich history as a brand builder, bringing together the world’s top luxury designers and customers to foster a dedicated following for generations. We serve customers across all facets of our integrated retail model including our 36 stores, digital channels, and through remote selling. For more information on the latest news and events at Neiman Marcus, visit neimanmarcus.com or follow the brand on Instagram and YouTube. #neimanmarcus | @neimanmarcus

ABOUT NEIMAN MARCUS’ BEJEWELED PROGRAM :

Neiman Marcus’ Bejeweled program showcases the retailer’s deep expertise in the jewelry category. Since 2012, the Bejeweled book has celebrated dazzling creations from the world’s finest jewelry houses. The book has become the most elevated print vehicle in the jewelry industry, holding a strong reputation for curation, photography, styling and luxury—most recently featured in the 2023 Neiman Marcus Christmas Book as an 80-page special insert. Each year, select Neiman Marcus stores host interactive Bejeweled events to make customers’ lives extraordinary. The inaugural Neiman Marcus Bejeweled Ball offered top customers an immersive experience to shop a specially curated selection of the finest diamonds, colored gemstones, pearls, and vintage collectibles worth nearly $140 million.

ABOUT BUCCELLATI :

Buccellati is a renowned high-jewelry brand, admired for its craftsmanship and the uniqueness of its creations. Distinctive is the use of rare stones with extraordinary colors, mixed with white and yellow gold, all nicely carved like laces. Today, the Buccellati jewels stand out for their design and for the techniques used to create them, such as the hand-engraving technique, dating back to the ancient goldsmithing traditions of the Italian “bottega” during the Renaissance times. The shapes of the collections are all inspired by the historical archive drawings and by the very first creations of the founder, Mario Buccellati. Today, the Maison is 100% owned by Richemont, but the Buccellati family is still present in the company with top level managerial functions. Buccellati boutiques are present in the most important cities and in the most prestigious Malls of the world.

ABOUT DAVID WEBB :

Founded in New York in 1948, David Webb New York is an iconic, high-luxury jewelry brand that has consistently redefined luxury jewelry with its bold and unique designs. Hand hammered gold work, colorful enamel, and signature animal pieces distinguish David Webb jewels, which are highly sought by leading tastemakers and style icons. 25 long-tenured master jewelers create each piece in the David Webb workshop, which sits above the flagship boutique on New York’s Upper East Side – making it the only fine jewelry house exclusively made in America. David Webb is available at the brand’s boutiques on Madison Avenue in New York City, at the Beverly Wilshire Hotel in Los Angeles, in Doha, Qatar’s Msheireb Downtown district, and through a network of specialty boutiques nationwide.

ABOUT MESSIKA :

Messika has never stopped in its quest for innovate. With its avant-garde designer and exception diamond knowledge, the Jewelry and High Jewelry Maison has managed to attract an ever-widening audience. Focus on nearly two decades of doing excellence. Driven by the desire to create modern jewelry and to make the world of diamonds more accessible, Valérie Messika created her Maison in Paris in 2005. The Artistic Director wanted to shake up the codes of luxury diamond jewelry, long confused to the somewhat outdated symbol of eternal love. An original idea guides her: making the diamond a skin jewel, comfortable, feminine and easy to wear every day, just like a fashionable accessory.

ABOUT PIAGET :

Piaget epitomizes daring creativity – a quality that has continued to permeate through the Maison since its beginnings in 1874. From his first workshop in La Côte-aux- Fées, Georges-Edouard Piaget devoted himself to crafting high-precision movements in a feat that formed the very foundations of our pioneering name. In the late 1950s, Piaget unveiled the ultra-thin movements that would later become the Maison’s trademark and the cornerstone of the Altiplano collection. As a true innovator of the watch and jewellery world, Piaget strongly believed in creativity and artistic values. It is within the walls of our “Ateliers de l’Extraordinaire” where master artisans continue to harness rare skills that have been preserved and perfected from generation to generation, transforming gold, stones and precious gems into dazzling works of art. Through its pursuit of masterful craftsmanship, the Maison has created emblems of daring excellence channeled into its collections including Altiplano, Piaget Polo, Limelight Gala, Possession, Piaget Sunlight, Piaget Rose and Extremely Piaget.

ABOUT RAHAMINOV DIAMONDS :

Rahaminov Diamonds sums up their heritage, their raison d’être, in these words: Where the diamond inspires the design. Three generations of the Rahaminov family have taken that mantra to heart, creating collections of world-class jewelry where the diamond is the star. Each piece is meticulously crafted in platinum and 18K set with the most brilliant of diamonds in unique shapes and configurations.

SOURCE : Neiman Marcus.

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